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SR Marketing Manager (Ref: 1243716)
Sector, Sub Sector: Other
Compliance Type: Regulatory/Compliance
Expertise: -
Company: GE Commercial Finance
Location: Boston Americas, United States
Employment Type: -
Job Description:

-Develop & maintain a thorough understanding of the market including industry trends, customer needs analysis & segmentation and competitive positioning

-Communicate needs of customers to product development & cross-functional team members in order to inform growth strategies

-Define & execute go-to-market and communication strategies to acquire & retain customers including oversight of the marketing mix

-Drive commercial innovation including the use of digital marketing

-Demonstrate data-driven marketing accountability through effective measurement and "test & learn" methodologies



Quality Specific Goals:

1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required Qualifications/Requirements Relevant degree or professional experience (MBA or engineering degree preferred)
5+ years professional experience in B-to-B and or B-to-C Marketing
Very good technical and/ or clinical knowledge
Language proficiency in English,
Good project management skills, i.e. experience to motivate and lead multi-functional, cross-cultural project teams
Excellent communication skills on all organizational levels
Strong results-orientation
Process skills
People Management skills
High work standards: reliable, responsive and attention to detail
Demonstrates solid GE Values and Growth Traits Additional Eligibility Qualifications GE will only employ those who are legally authorized to work. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen. Desired Characteristics 1. Experience in medical industry
2. Other European languages in addition to English
Job Ref No: 1243716